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WHO WE ARE

This isn't your typical story of two college students who graduate and start their own clothing brand. This is Chevi .
A brand founded by an ordinary kid who felt it was more important to develop his vision than to get straight A's in every subject. His desire to create a project that reflected his identity and conveyed a clear message to those who shared his ideology meant that, with less than €100 in savings from "grandma's tips" and the occasional car wash, his idea became a reality.

This is a constant learning process, but the most important thing is to get started. At 14, starting something seems almost impossible, but who would have known that four years later, more than 40,000 people would share his way of thinking?

Nico will always be available to anyone who needs help with their project. And he will support anyone who supports his vision.
(@chevi @nicodelalamo)

WHY A CLOTHING BRAND?

Chevi was born out of necessity, not as a business idea.
It's like a space where I can pour out everything I couldn't say with words: thoughts, visions, emotions, ways of seeing life. Some people write, others paint or compose; I do it through clothing.

Each collection, each video, each campaign is a way of expressing what I feel and what I observe in the world. Chevi became the most honest and natural channel for me to leave a mark, to contribute something real, however small.

I'm not looking to change the world, but I do want to understand it, question it, and leave a part of myself in the process .
And if I ever look back, I want to be able to do so in peace, knowing that I left nothing behind.

OUR VISION

They could sell the same message that all brands sell: be different, change the game, dream and you will achieve your goals… But Chevi is not like that .
The brand is made up of two factors:

Visionaries. People who know what they want and achieve it. Just as Nico's vision is Chevi, anyone could have their own. It's not about being an artist or about Chevi being for a specific group of people. Everyone has their own vision, their own ideas, and their own ambitions. Ultimately, Chevi can be anyone. But only a few will truly be able to embody the message.

“One vision is all you need, no matter how blurred that vision is at the start.”

The other component is Daydreamer. Being a daydreamer means being someone who daydreams, who spends day and night thinking about their goals and then working towards them to make them a reality. It doesn't matter if that vision is winning over their ideal girl and they're thinking about her at work, in math class, or reading at university. It doesn't matter if it's becoming the greatest mathematician in history or creating a clothing brand.
Ultimately, what matters is believing in your goal and doing everything possible to turn that vision into reality . Remember, dreaming all day is useless if you don't take action.

“Vision, daydream, take action, repeat.”

OUR LIFESTYLE

Chevi represents and is intertwined with life itself, going through all its different stages just like any normal person. Likewise, like its founder, Chevi is still in its early stages, with much to learn and a few tests to pass.

No matter how much Nico and Chevi grow, the brand will always be that kid who designed in class and daydreamed. Chevi's lifestyle embodies what that student once dreamed and imagined during his school years: a life in constant motion, full of big events and little monotony. The lifestyle that Chevi represents is everything Nico imagined in the past during class, which is gradually becoming a reality thanks to this project, all without losing the essence of the mindset he had when he was punished by being kept from recess for staring at the clouds.

“Live life like it was a video-game.”

Chevi describes itself as elegant chaos . A fast-paced lifestyle (only losing its temper when necessary) and always representing the values Nico set out to establish when he started the brand. The focus is on personality and actions, not on the flashiness of the colors of the clothes.

“Classy Chaos.”

At Chevi, we appreciate you taking the time to read about us. Use the code “CREW” to get free shipping on your order.

The invitation is open to join the crew and be part of the entire process and beginnings of what will one day be the best brand in the world.

CHEVI , the place to trust your vision, embrace your dreams and take action.

For the moments you've visioned.

“Representing my life and ideology through garments.”